Why a Company Should Do Whatsapp Marketing

Whatsapp marketing is a type of messenger marketing that aims to promote a brand using the features of WhatsApp. This platform allows you to reach a huge audience, build strong customer relationships and increase sales.

WhatsApp is the most popular messaging platform in the world. With the advent of smartphones, WhatsApp messages have replaced the old SMS on most cell phones.

In 2020, its audience reached 2 billion monthly active users. It is also a privileged channel for companies that want to reach developing countries. For example, there are 340 million monthly WhatsApp users in India

whatsapp marketing panel allows you to stay in touch with your customers: more than half of WhatsApp users check app notifications every day.

This implies that all offers will arrive at their destination and will be read because text messages have an open rate of 98%.

Research shows that customers are very fond of this communication channel. They trust the most brands Brand is an identification symbol, trademark, logo, name, word, and/or phrase that companies use to distinguish their product from others.

A combination ...with chat apps: 53% of people say they would buy from businesses that can be reached via chat.

Advantages of WhatsApp Marketing for business

Using the chat communication that a platform like WhatsApp can offer for a company is a precious opportunity to improve its marketing strategy.

There are four benefits of using WhatsApp for business promotion. Let's examine them in detail.

Deep relationships with customers

Over 55% of people feel more connected to a brand if they use messaging apps. This makes WhatsApp marketing a safe strategy for building long and deep relationships with customers.

Maintaining this connection, in turn, helps brands cut costs as customer retention is up to 25 times cheaper than acquisition.

WhatsApp offers businesses a wide range of opportunities for personalization. For example, you can send ad hoc welcome messages, special offers, birthday wishes, and so on.

Such an approach keeps customers more engaged with a brand - over 70% of consumers say they only engage with personalized marketing messages.

Higher conversion rate

Choosing the right channel for the first contact with customers is essential. People may react badly to phone calls, remaining poorly permeable to emails or social media.

This is precisely the situation where WhatsApp could push potential customers to purchase. Business data says customers respond to 40% of their WhatsApp messages.

Even more interesting is the evidence that messaging, after initial contact with a potential customer, can increase the rate of conversion web marketing, conversion means when a user takes a specific - measurable - action that is important to your business. Examples are access to the site, the visit of ... 112.6%.

Sales improvement

Adding a WhatsApp phone number to a website can result in an additional 27% lead Often translated as "contact", a lead is an individual or company who has shown interest by sharing contact information, such as email address, telephone number ... or sale.

As we said earlier, the opportunity to reach a brand through any messaging app instills trust in potential customers. At least 66% feel more optimistic about buying from a business if they are active on messaging services.

Reduction of marketing costs

WhatsApp remains a very convenient marketing channel, which makes this platform attractive for small businesses. To start setting up a WhatsApp strategy, simply install an app and connect to the Internet.

The chances of the company message reaching the customer are very high. On average, a user checks WhatsApp more than 23 times a day.

In summary, WhatsApp marketing generates more conversions, improves sales, builds deep quality relationships with customers, and costs very little in terms of marketing expenses.

How to send Bulk WhatsApp Messages for Marketing

WhatsApp SMSMyntra developed a WhatsApp marketing software designed for those who want to send Whatsapp messages directly from their PC simply and effectively. Visit our website to know more and get a free demo today